In 1973, alka seltzer's * * sentence "I can't believe I ate the whole thing" hit many American TV screens. It wasn't long before their simple advertising slogan became popular in the whole United States and frequently appeared next to dining tables and freezers. So far, this sentence has not been submerged in the vast popular culture. It was not only mentioned in the * * serial animation the Simpsons, but also among the top ten advertising words of American Newsweek, which was quite popular at that time.

The goal of the initial brief is to integrate alka seltzer into American culture and make it a * * solution for consumers with indigestion or stomach discomfort. On the original successful golden sentence "I can't believe I ate the whole thing", Google created another story "the day Ralph ate the whole thing". Set in the 1970s sitcom, put the timeline before Ralph said the classic advertising word - how did Ralph eat too much?

A series of small sitcoms about Ralph are all displayed in interactive video advertisements. The effect of each advertisement varies according to the viewer's interest, location, viewing time or other factors. Each funny plot also provides the viewer with different ways to interact with Ralph. For example, an audience saw Ralph's breakfast event in the morning and his dinner story in the evening. At the same time, the geographical location of the viewer can be tracked through Google Streetview, and the background of the story can be moved to a place familiar to the viewer. Even the weather can make the weather displayed in the film similar to the weather environment of the viewer.

At the same time, each episode provides viewers with an opportunity to interact with Ralph, which affects the progress of the story. For example, you can choose to change the music radio station in Ralph's car, and the characters in the play will have different interesting responses, or call Ralph with your mobile phone and have a direct dialogue with the characters in the play.

"We try harder", just three words, Avis has established a new standard for the car rental industry around the world. In just four years after launching the "we try harder" version of the advertisement, the car rental company has completely reformed all aspects of their enterprise, increasing its market share from 11% to 34%. Even half a century later, this sentence is still widely used as the company's advertising language.

After half a century, Avis trying harder is obvious to all, but it's useless to shout it out. The more convincing evidence is the satisfaction of customers. In the re interpretation of the advertisement, customers write down their car rental story in Avis. In just a few seconds, the story can be transformed into a personalized image that can be shared on the network. No two experiences repeat, so no two stories repeat.

For millions of Avis customers, the new version of advertising must consider every possible story and item, and what everyone may write, including name, thing, place, etc. The input will be analyzed through structured data and story scenarios. Considering all potential combinations of variables, this advertisement can produce more than 1024 possible videos. Therefore, no matter what content the customer expresses, everyone has a * * * * video.

It is worth mentioning that this uses the language processing algorithm to analyze each customer's story, and uses image synthesis technology to produce personal videos. Advertising changes with the tone of customers' letters - if someone complains about poor service, Avis will try to solve their concerns, and a satisfied customer's video will be encouraged to be widely shared online.

There is also an amazing voice narration of the new advertisement * * - the voice edited from the pre recorded database will be edited into a separate track to quickly narrate each story. The language structure and rules ensure that audio scripts and interleaved animation are naturally organized together, providing a seamless combination of audio and video, just as they are created through a professional editing studio.

The interpretation exhibition of the four advertisements has ended here. From classics to reproduction, the development of technology is simply incredible. The world needs both classic past and modern technology. Anyway, pay tribute to classics and technology!

Under the guidance of technology, the marketing of new media may still have many untapped possibilities - online advertising is not only advisory and transactional, but also can establish and enrich brands. Google's experiment not only moved us, but also seemed to bring more thinking, but also laid a foundation for the future development of online advertising.